Guide 03
The Release System
An A&R-grade rollout, on indie budgets.
Most independent releases die in week two because there was no system — just a date. This is the full 12-week rollout that majors run, adapted for solo operators.
Inside
- 01The 12-week release calendar (T-minus to T-plus 30).
- 02Pre-save, DSP pitching, and editorial timing — exactly when.
- 03Asset list per platform (no missing deliverable, no late upload).
- 04How to keep momentum after week one without burning the campaign.
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