Build more thana career.Build an asset.
I help artists build the strategy, systems, data literacy and infrastructure behind valuable creative IP—and help music-industry professionals turn what they know into intellectual property they can sell and scale.
Campaign record
Billions of
impressions.
A-list talent.
Community
50K+
built on
truth.
Operator experience
Over a
decade in
the industry.
Catalog diligence
Hundreds of
thousands of
line items
reconciled.
02Core philosophy
What you create has value.
The question is whether you're building it that way.
A song
can become a catalog.
An audience
can become distribution.
Expertise
can become a framework.
A framework
can become a product.
A career
can create intellectual property that generates revenue long after the original work is done.
03For artists
From artist to asset.
Most artists are taught how to make music, release music and promote music. Very few are taught how to think strategically about the career and intellectual property they're building around it.
01 / Music
Your music is intellectual property.
02 / Catalog
Your catalog can generate cash flow.
03 / Audience
Your audience creates leverage.
04 / Brand
Your brand creates demand.
05 / Data
Your data tells you what is actually happening.
06 / Infrastructure
Your business infrastructure determines how much value you can capture.
Build your career so it holds its value — to keep or to leverage.
The goal isn't necessarily to sell your catalog. The goal is to build something worth owning.
Explore Strategic Artist Society04Program of study
Strategic Artist Society
For artists who want to understand what they're building.
Explore Strategic Artist SocietyM01
Strategy
M02
Brand & positioning
M03
Marketing
M04
Audience development
M05
Data literacy
M06
Monetization
M07
Business infrastructure
M08
Metadata & rights
M09
Catalog thinking
M10
Decision-making
05For industry professionals
Your expertise is intellectual property too.
Managers · Executives · Founders · Consultants
- 01Expertise
- 02Point of view
- 03Framework
- 04Product
- 05Intellectual property
- 06Revenue
Some of the most valuable intellectual property in the music industry isn't music. It's what people know. I help professionals extract, structure, codify and commercialize their intellectual capital into something that creates value beyond their time.
06Execution bridge
Strategy is one thing.
Building it is another.
Select engagements can be supported by trusted specialists and strategic partners when a project needs hands-on implementation.
07Catalogs / rights holders
Eventually, the question changes.
08The thesis
It's all intellectual property.
01
Create
02
Structure
03
Value
04
Defend
What are you building — and will it hold value?
09About Sophie
I just kept following the questions.
- Artist & songwriter
- Marketing
- Streaming
- Data
- Royalties
- Metadata
- Rights
- Catalogs
- Finance
I wasn't studying separate parts of the music business. I was following the lifecycle of intellectual property.
Music industry strategy
Artist development·Career strategy·Career-level strategy refinement·Strategic advisory·Strategic planning·Long-term growth planning·Artist positioning·Brand positioning·Brand narrative development·Messaging strategy·Creative translation·Go-to-market strategy·Business development·Partnership opportunity mapping·Multi-brand strategic oversight·Project management·Operational transformation consulting·Monetization planning·Revenue pathway development
Artist & release foundations
Artist asset audits·Release-readiness audits·Digital presence audits·Content & concept reviews·Catalog & career diagnostics·Artist brand foundations·Visual identity checklists·Artist bio development·EPK structure & guidance·Press-asset requirements·Link-in-bio strategy·Artist hub strategy·Smart-link strategy·Pre-save strategy·Release date planning·Delivery deadline planning·Distributor evaluation·Distribution setup guidance·Platform prioritization
Content, media & creative systems
Content strategy·Editorial social strategy·Campaign arc design·Content pillar development·Content engine development·Platform-specific content strategy·Posting cadence & content structure·Social calendar development·Week-by-week posting roadmaps·Content scheduling·Caption writing·Tagging strategy·Short-form video strategy·Short-form video editing·Content repurposing·Visual cohesion direction·Shot lists & asset guidance·Campaign asset strategy·Media & content team development·Content workflow design·Content pipeline oversight·Creative performance feedback
Campaigns, distribution & audience
Single release campaigns·Album release campaigns·Pre-release strategy·Release-week strategy·Post-release momentum strategy·Release rollouts·Multi-platform activations·Instagram trending audio campaigns·Creator seeding·Influencer marketing·Creator amplification·Clipping campaigns·Meme-page activations·Playlist strategy·Editorial playlist pitching·Third-party playlisting·YouTube playlisting·Digital sales campaigns·Out-of-home activations·Paid social strategy·Meta ads management·Spotify performance campaigns·Instagram engagement campaigns·YouTube ad campaigns·TikTok-to-Spotify campaigns·Audience research·Audience targeting·Fan-journey mapping·Retargeting strategy·Campaign scaling·Creative testing·Media budget allocation·Performance reporting·Campaign analytics dashboards·Growth optimization
Digital identity & discoverability
Digital platform setup·Digital platform optimization·Social profile optimization·DSP profile optimization·Spotify for Artists setup·Apple Music for Artists setup·YouTube channel strategy·Profile mapping·Profile alignment·Digital identity resolution·Account security & access management·Entity consistency review·Google creator profile setup·Google Knowledge Panel claim support·Knowledge graph optimization·Wikipedia readiness assessment·Wikipedia article research & drafting·Wikipedia editorial submission·Website strategy·Website design & development·Mobile-responsive website builds·Basic SEO setup·Contact & social integrations
Sales, monetization & business infrastructure
Offer development·Offer packaging·Pricing strategy·Messaging frameworks·Call-to-action strategy·Sales infrastructure design·Product setup·Checkout optimization·Stan Store configuration·Stripe integration·Lead-capture systems·Freebie strategy·Welcome email automations·Email marketing drips·SMS marketing setup·Fan funnels·Direct-to-consumer strategy·Fan kits & bundles·Merch productization·Custom packaging·Vinyl production·Team training·Knowledge transfer systems
Metadata, rights & catalog diligence
Catalog metadata audits·Catalog metadata cleanup·Metadata optimization·Metadata strategy·DSP delivery standards·Release metadata management·Title, credit & version review·ISRC & UPC strategy·Contributor identifier review·DSP profile & release mapping·Publishing & rights registration guidance·PRO & SoundExchange walkthroughs·Ownership & split review·Registration & collection readiness·Revenue-matching review·Catalog documentation review·Platform & delivery data review·Catalog snapshot reports·Prioritized issue lists·Catalog remediation pathways·Catalog organization·Catalog optimization·Transaction-readiness strategy
Emerging formats & product advisory
Music-tech beta testing·Music-tech product feedback·Creator-workflow validation·Cultural context consulting·Music-tech go-to-market input·Systems-level product critique·Audiobook positioning·Audiobook discoverability audits·Audiobook metadata & packaging·Audiobook audience pathways·Companion album strategy·AI-assisted artist strategy·AI artist infrastructure·AI attribution frameworks·AI creative-process frameworks·AI / human production decisions·AI release planning·AI rights & royalty considerations
Education & thought leadership
Music-business education·Industry translation·Data literacy·Release-mechanics education·Rights & royalty education·Artist consulting·Executive consulting·Strategic workshops·One-to-one coaching·Advisory toolkits·Decision frameworks·Roadmaps, briefs & playbooks
10Education / media / Big Soph
Then I teach what I learn.
Through education, media, speaking, research and Strategic Artist Society, I translate complicated systems into information people can actually use.
Worked with and across
What are you building?
Different starting points.
One infrastructure.