Guide 04

Marketing

From attention to architecture.

Marketing isn't ads. It's the architecture of how people find, remember, and choose you. This is how to build a marketing stack that compounds across every release.

Inside

01The funnel for artists — discovery, consideration, conversion, retention.
02Paid vs earned vs owned: where to actually spend your $500.
03Building a fan database you actually own (not rented from Meta).
04Measuring what matters: the 5 KPIs labels actually track.

Built for

Artists, managers, and marketing leads.

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